Cartoon Network
Challenge
How do you build upon anticipation of a huge season finale of a popular kids TV show?
Cartoon Network briefed Kerb to develop a game that stood out from its huge roster of Ben 10 games.
What We Did
Vilgax Takedown is an arcade puzzler set on a spaceship that is crashing towards Earth.
In the game, players control hero Ben 10 through a series of chambers. Their mission: bounce lasers off mirrors and walls to destroy enemy robots and automated guns guarding the safe exit through security doors.
There are ten levels with players progress saved encouraging them to keep on returning to finish the game.
What Happened
Vilgax Takedown was an instant hit on Cartoon Network’s games pages with their audience responding extremely positively to the unique blend of puzzling and action.
The game was quickly hosted by multiple games portals and has been played an amazing 37 million times globally and generating a staggering 57% repeat play rate.
50% of players reached level 5 and over 1 million players completed all 10 levels to see if Ben actually captured his arch enemy Vilgax at the end!
